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This kitty is purring for more Hello Kitty Strawberry Shortcake Goldfish

The Hello Kitty Strawberry Shortcake Goldfish bring a sweet twist to the iconic snack, offering a limited-edition flavor that combines the sugary essence of strawberry shortcake with the beloved Goldfish cracker, all packaged in vibrant, collectible Hello Kitty-themed art.
The limited edition Hello Kitty Goldfish crackers offer a sweet spin on the traditionally savory snack.
The limited edition Hello Kitty Goldfish crackers offer a sweet spin on the traditionally savory snack.
Photo by Antwan Angeles

The beautiful redness of the bag. The hidden smell of sugary goodness. The sensation of sweet, cakey flavors hitting taste buds in the form of tiny crackers. The desire to keep eating until the bag is empty and only air remains. Everything sour and foul about the day seems to vanish in an instant, replaced by the savory sweetness of the Hello Kitty Goldfish lightly crunching between teeth.

This sweet flavor of Goldfish was launched in December 2023 to celebrate the 50th anniversary of Hello Kitty in 2024. It is available at most major supermarkets, including Target and Walmart, and can also be purchased online for those who prefer convenience. Produced by Pepperidge Farm, Goldfish crackers have been a beloved snack since 1962, with over 50 variations released, including this recent Hello Kitty-themed flavor.

The snack retails for $2.75 and contains 6.1 ounces of Goldfish crackers. While this is slightly less than the 6.6 ounces found in most other Goldfish varieties, the price remains comparable. As a limited edition product, its unique appeal and scarcity may justify the cost for fans and collectors. Unlike the classic cheddar flavor, the strawberry shortcake variety offers a sugary twist, appealing to those with a sweet tooth.

The graham cracker base provides a sweet crunch that does not taste artificial, like the cheddar variety of Goldfish might. (Photo by Eli Sampson)

The packaging of the Strawberry Shortcake Goldfish is a striking crimson red, adorned with Hello Kitty-themed artwork. Its easy-to-open seal provides simple and secure access, making it convenient to snack on the go. The wide opening allows for effortless grabbing of as many Goldfish as desired, while the side of the bag includes detailed nutritional information for those concerned about ingredients. On the back, the motivational message “Be your berry best!” adds a delightful and encouraging touch to the packaging.

The flavor is a noticeable departure from the classic Goldfish taste. Gone are the cheesy and salty notes, replaced by a rich sweetness reminiscent of strawberry shortcake frosting. While the strong frosting flavor dominates, the essence of strawberry is still present, adding depth to the experience. The sugar-dusted crackers provide a sparkling, almost glitter-like texture, enhancing the sensation of indulgence. However, occasional hints of salt on some crackers can feel out of place and disrupt the overall sweetness.

Though this flavor may not suit everyone’s taste, Hello Kitty Strawberry Shortcake Goldfish offer an affordable and sparkly treat for those craving a sugary snack. While not without its quirks, it delivers a satisfying and flavorful experience worth the limited-edition price tag. Fans of Hello Kitty and adventurous snackers alike are sure to find joy in this unique collaboration.

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