After more than a decade without a major update, Domino’s Pizza is rolling out a refreshed look and sound. The pizza chain unveiled its first rebrand in 13 years this fall, introducing brighter colors, redesigned employee uniforms, and an new jingle.
The updated aprons and shirts feature a bold color palette, paired with a remixed jingle titled “Dommmminos,” performed by Grammy-winning artist Shaboozey. While the collaboration adds a pop-culture twist to the company’s image, not all fans are sold on the sound.
“I think it’s alright, but his music isn’t good,” senior Aiden Durbin said.
The visual updates extend to Domino’s packaging. The company is redesigning its pizza boxes with more vivid versions of the classic red-and-blue domino logo, while the stuffed-crust pizza will debut in a sleek black-and-gold box.
“The company’s new pizza boxes will feature the Domino’s logo more prominently, set against either a blue or red background,” CBS News’ Mary Cunningham said. “Its stuffed-crust pizza will be packaged in a black box with a metallic logo.”
Vice President of Brand and Product Innovation Kate Trumbull said the refresh reflects confidence rather than crisis. “Some brands have to do these things when they’re struggling, and we wanted to launch a refresh from a place of strength,” Trumbull said.
Domino’s isn’t alone in embracing reinvention. Earlier this month, Lay’s announced a redesign of its signature yellow chip bags, modernizing the logo and layout to create a cleaner, more minimalist look. The brand said the goal was to keep pace with consumer expectations and emphasize freshness.
Together, these updates suggest a broader shift across America’s most familiar snack and restaurant brands – one focused less on fixing what’s broken and more on staying visible, relevant, and fresh in a crowded market.
Correction
Nov. 6, 2025
A source’s name had been spelled incorrectly. This story has been updated and checked for accurate spelling and grammar, ensuring all names are correctly spelled.
