Opening TikTok, it is impossible not to stop scrolling when someone eager to talk about the newest lineup of the week appears on the screen. The joy on their face as the flavors enter their mouth is evident. Waiting in line patiently, smelling the sweetness, feeling the hotness of the ovens, seeing the displays on the counter: all of these elements build anticipation. A fan-favorite dessert shop, Crumbl Cookies was founded in 2017 by Jason McGawen and Sawyer Hemsley, making flavors that people wanted to enjoy and were unable to get in stores. Known for its rotating cookie menu, which is baked right in front of the customers waiting patiently, and its signature pink boxes, Crumbl built its success on quality and creativity.
Each day, Crumbl sells over 1 million cookies each day at over 1,000 locations worldwide. The company even has its own app, allowing fans to earn rewards and stay updated on each week’s lineup. With new and returning flavors released every Monday, Crumbl has turned cookie-tasting into a nationwide tradition.
#5 S’mores Cookie
As one of Crumbl’s newer limited-time flavors, the S’mores cookie hits the perfect balance between toasted sweetness and gooey nostalgia. Topped with graham cracker crumbs, a drizzle of milk chocolate, and a soft marshmallow center, this cookie is best enjoyed warm for the full campfire effect.
“I thought this would be a B- cookie, but the toasted marshmallow in the middle brought it all together. Strangely enough, I had some extras that I was keeping in the fridge, and the marshmallow turned into this yummy marshmallow candy,” another customer, Jacob M., said online.
#4 Tres Leche Cake
It was a surprise for many Hispanic people to see tres leche, a light, fluffy cake soaked with condensed milk, evaporated milk, and whole milk, finished with a dash of cinnamon, on Crumbl’s menu. This staple in Hispanic bakeries gives customers a nice, rich flavor. Fans have been rating Crumbl’s tres leche at 4.6 stars, and praise it for for bringing cultural flavor to the Crumbl lineup.
“Wow, some people think the cake is too wet, but I believe that’s how it’s supposed to be. It’s delicious with the cinnamon whipped cream topping. Has a churro flavor,” Crumbl customer Jennifer D. said.
#3 Chocolate Crumbl OREO
OREO lovers, rejoice. Crumbl’s chocolate OREO cookie is one of the most beloved limited-edition flavors, rated 4.5 stars by fans. It combines the classic crunch of OREO with Crumbl’s signature soft cookie texture, creating a flavor that is both familiar and indulgent. Each bite delivers that rich, sweet taste people crave when the cookie appears in the weekly lineup.
#2 Cheesecake
Crumbl’s cheesecake cookies are creamy, rich, and perfectly balanced with a smooth texture and graham cracker crust. The flavor is often described as milky, fluffy, creamy, and elegant, leaving customers satisfied with every bite. Whether it’s the strawberry, New York-style, or classic version, the cheesecake-inspired cookies are always fan favorites.
“My boyfriend loves him some cheesecake & this one was definitely amazing,” customer Bailey C. said in an online Crumbl review.
#1 Milk Chocolate Chip
The classic that started it all, Crumbl’s Milk Chocolate Chip cookie, remains the top fan favorite. Alternating with semi-sweet chocolate chunk weeks, it Is warm, melty, and perfectly balanced: not too sugary, but still rich and comforting. Many customers say the cookie reminds them of fresh, homemade treats baked by family members, which explains why this nostalgic flavor continues to dominate Crumbl’s menu.